The Defiant Requiem Foundation

The Foundation is a global organization that is bringing its performances and educational programs to over fourteen countries around the world.

Project Overview

• Create a "brand identity"
• Design a promotional poster that would be used to globally promote the concert.
• Develop a performance website to market all upcoming performance (ticket sales)
• Develop a scalable educational site used by educators and students worldwide. 

The Solution
Gut Instinct Creative launched a fully integrated marketing communications campaign that included branding, e-marketing initiatives and a promotional concert poster that has become the inspirational brand for the organization. We developed a comprehensive "Performance" and "Education" website that is used to market the concert at cities around the U.S and Europe and an education website that includes detailed lesson plans, interactive videos and teacher/students resources.