Family Support Center

Family Support Center (FSC) is a nonprofit social service organization that offers specialized services to schools grades K – 12 in Maryland, Washington, D.C., and Virginia. Since 1991, FSC has served over 1,500 school faculty, 120 schools, 25,000 youth and 7,500 parents.

Project Overview

• Redesign website, update brand, integrate e-commerce (online donations) capabilities, add interactivity and provide for scalability
• Develop and implement a print-to-web fundraising campaign
• Design a 20 Year Anniversary identity for their 2011 $250K Fundraising Drive

The Solution
Gut Instinct Creative took FSC into the 21st Century by implementing a fully-integrated marketing communications plan. FSC launched a new interactive website for educators, parents and school faculty. We created a launch campaign that was distributed to over 8,000 educators, teachers and parents. On a monthly basis, we manage FSC's communications initiatives and produces online event-driven fundraising drives in collaboration with its corporate partners (i.e. Bloomingdale's, GEICO, etc).